Teaser Trailer Analysis- Cloverfield.

Cloverfield’s teaser trailer is 30 seconds long, the sound used is of the crashes of the buildings and explosions, screaming and over voices of the actors script, and at the end at over voice says 'Cloverfield.' In this teaser trailer they involve the name whereas in the original they did not.
The clothes that the actors are wearing are everyday clothes in the first half as they are at a normal party, you can tell that this is set in the modern day because of the shirts and vests that the people are wearing, because the shots are not in sequence the clothes change from normal to ripped and dirty when there are shots of disasters to show that it has lasted a while and they have been in such panic that they haven’t had time to change. The background is New York as you can see the Statue of Liberty and the big public buildings, they have used this city because of it being one of the biggest in the world and most recognised.
The editing is very fast paced and flash shots that also swoop from scene to scene, the camera angle and movement is from the actor’s perspective so you get a real feel from the trailer of what it would be like from the audiences view as well. Firstly it uses a static TV shot to come into the picture and the credits come in with a similar effect.
The title is shown at the end of the trailer to create the biggest impact and suspense as they show all the hyped up shots and gives the audience a sense of impatience as by the end they just need to know the title of the film, the producers name flashes up early in the teaser so that it’s the first piece of writing you see, because the name of the producer is most important to them so that he will get more publicity. Very quickly before the producers name about 3 seconds in two company logos (Paramount and Bad Robot) flash onto the screen slow enough to tell what it says but quick enough to almost add a subliminal effect and not keeping the audience waiting for the rest of the teaser.
In this entire teaser there are about 20 different shots in 30 seconds which is about 1 and a half seconds per shot, which is very fast, but gets a lot in.
Their target audience for this trailer I would say would range between 15-35 because of the certificate being 15 and the fast paced action would be confusing for the older generation and the flash shots might be too harsh on their eyes so I said that a range to about 35 would be suitable because some middle aged people might not take interest anymore in films that are confusing or films that you have to think a lot about.