Friday, 20 May 2011
Teaser Trailer Analysis- Scream 4
Scream 4 is (obviously) the most recent movie of a quadrilogy, so the sounds and mise en scene are pretty similar to that of the other films. The main sound is obviously a scream, they genreally have the same scream playing in the background that is used as an over voice for most of the actresses screaming. The teaser starts off with no music, only the voice of the main killer saying, 'Whats your favourite scary movie?' Which is the tagline of the movie, so fans of Scream will recognise it as soon as the first shot comes on screen. It then has music which creates suspence by starting off silent and increasing in pace and volume and at the end makes a banging sound at a scene where it needs to create a big impact. Throughout the teaser there is an overvoice narrating how the stories developed from the last couple of films
Tuesday, 17 May 2011
Teaser Trailer Analysis- Cloverfield.
Cloverfield’s teaser trailer is 30 seconds long, the sound used is of the crashes of the buildings and explosions, screaming and over voices of the actors script, and at the end at over voice says 'Cloverfield.' In this teaser trailer they involve the name whereas in the original they did not.
The clothes that the actors are wearing are everyday clothes in the first half as they are at a normal party, you can tell that this is set in the modern day because of the shirts and vests that the people are wearing, because the shots are not in sequence the clothes change from normal to ripped and dirty when there are shots of disasters to show that it has lasted a while and they have been in such panic that they haven’t had time to change. The background is New York as you can see the Statue of Liberty and the big public buildings, they have used this city because of it being one of the biggest in the world and most recognised.
The editing is very fast paced and flash shots that also swoop from scene to scene, the camera angle and movement is from the actor’s perspective so you get a real feel from the trailer of what it would be like from the audiences view as well. Firstly it uses a static TV shot to come into the picture and the credits come in with a similar effect.
The title is shown at the end of the trailer to create the biggest impact and suspense as they show all the hyped up shots and gives the audience a sense of impatience as by the end they just need to know the title of the film, the producers name flashes up early in the teaser so that it’s the first piece of writing you see, because the name of the producer is most important to them so that he will get more publicity. Very quickly before the producers name about 3 seconds in two company logos (Paramount and Bad Robot) flash onto the screen slow enough to tell what it says but quick enough to almost add a subliminal effect and not keeping the audience waiting for the rest of the teaser.
In this entire teaser there are about 20 different shots in 30 seconds which is about 1 and a half seconds per shot, which is very fast, but gets a lot in.
Their target audience for this trailer I would say would range between 15-35 because of the certificate being 15 and the fast paced action would be confusing for the older generation and the flash shots might be too harsh on their eyes so I said that a range to about 35 would be suitable because some middle aged people might not take interest anymore in films that are confusing or films that you have to think a lot about.
The clothes that the actors are wearing are everyday clothes in the first half as they are at a normal party, you can tell that this is set in the modern day because of the shirts and vests that the people are wearing, because the shots are not in sequence the clothes change from normal to ripped and dirty when there are shots of disasters to show that it has lasted a while and they have been in such panic that they haven’t had time to change. The background is New York as you can see the Statue of Liberty and the big public buildings, they have used this city because of it being one of the biggest in the world and most recognised.
The editing is very fast paced and flash shots that also swoop from scene to scene, the camera angle and movement is from the actor’s perspective so you get a real feel from the trailer of what it would be like from the audiences view as well. Firstly it uses a static TV shot to come into the picture and the credits come in with a similar effect.
The title is shown at the end of the trailer to create the biggest impact and suspense as they show all the hyped up shots and gives the audience a sense of impatience as by the end they just need to know the title of the film, the producers name flashes up early in the teaser so that it’s the first piece of writing you see, because the name of the producer is most important to them so that he will get more publicity. Very quickly before the producers name about 3 seconds in two company logos (Paramount and Bad Robot) flash onto the screen slow enough to tell what it says but quick enough to almost add a subliminal effect and not keeping the audience waiting for the rest of the teaser.
In this entire teaser there are about 20 different shots in 30 seconds which is about 1 and a half seconds per shot, which is very fast, but gets a lot in.
Their target audience for this trailer I would say would range between 15-35 because of the certificate being 15 and the fast paced action would be confusing for the older generation and the flash shots might be too harsh on their eyes so I said that a range to about 35 would be suitable because some middle aged people might not take interest anymore in films that are confusing or films that you have to think a lot about.
What is the difference between a trailer and a teaser trailer?
A teaser trailer like it says in the name, is a trailer that is meant to tease the audience about an upcoming film, TV program, video game or similar. It is a production of short, but exciting clips that show the audience the production without showing the story line, as they are just getting a glimpse of the production, before it has been released so that they is a major hype before it comes out. They contain little of the film footage and are usually from 30-60 seconds long. Generally they are only usually made for big-budget movies that can afford to advertise twice with the teaser and theatrical trailers. Teaser trailers can be released way earlier than expected as one film's teaser (The Incredibles) was attach the film Finding Nemo (May 2003) a full 18 months before The Incredibles was released. Also a lot of the teaser trailers don’t include the title of the product, only the producers name as in the teaser trailer of Cloverfield, it was shown publicly attached to Transformers and did not have the title, only the producers name J. J. Abrams and a release date.
A Theatrical trailer however is much different, a theatrical trailer consists of selected shots that are usually the most exciting, funny or shocking, but trying to keep the reasons a secret as to not show all the spoilers. The shots will never appear in the order that they are in the film, to give you an idea of what is going to happen but not showing you when it will. According to the MPAA, theatrical trailers have to be shown in less than two and a half minutes; however each studio or distributer can exceed this limit once a year if they feel the need to. Another difference is that theatrical trailers show a lot more of the storyline and therefore can make up shots called a 'special shoot,' which is footage specifically created for the trailer, but that is never actually in the film. Theatrical trailers are also different in release dates as they are released a lot closer to the release date, as you don't want to see the story line a lot before it comes out.
A Theatrical trailer however is much different, a theatrical trailer consists of selected shots that are usually the most exciting, funny or shocking, but trying to keep the reasons a secret as to not show all the spoilers. The shots will never appear in the order that they are in the film, to give you an idea of what is going to happen but not showing you when it will. According to the MPAA, theatrical trailers have to be shown in less than two and a half minutes; however each studio or distributer can exceed this limit once a year if they feel the need to. Another difference is that theatrical trailers show a lot more of the storyline and therefore can make up shots called a 'special shoot,' which is footage specifically created for the trailer, but that is never actually in the film. Theatrical trailers are also different in release dates as they are released a lot closer to the release date, as you don't want to see the story line a lot before it comes out.
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